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Attract Purchase-Ready Leads with Gamification, Chat Dialogue, and Surveys!

Turn lead generation into a magical game and create a predictable flow of quality leads with our captivating mix of Gamification, Surveys, and Chatbots.

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Northguard logo
Northguard logo

Times have changed

Lead generation used to be a numbers game. Buy a lot of leads, reach out to them, and hope for the best.

Today, consumers expect entertaining, engaging, and personalized buying experiences that respect their time. Forget the old tricks, and let us show you how to transform your approach to lead generation.

+1.300.000

Leads generated

+1.300.000

Leads indsamlet

+25

Years of experience

35-60%

Conversion rate

What We Offer - With a Smile and Magic!

Quality leads don't just fall from the sky. With over 25 years of combined experience, we have perfected the art of attracting and qualifying the most relevant and purchase-ready leads. Here’s what we can offer:

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Campaign Development

Have your own unique campaign pages designed by us and handle the marketing yourself. You'll gain all our expertise on what truly works when it comes to campaign development!

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Attractive campaign pages

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Extensive experience base

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Fixed competitive price

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Standalone Campaigns

We design your unique campaign pages, buy traffic, and deliver leads. With Gamification, Surveys, or Chatbots, you'll get engaged and purchase-ready leads!

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Attractive campaign pages

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Strategic traffic acquisition

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Pay only per lead

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Leadshare Campaigns

Share leads with other advertisers from different industries to increase traffic and get more leads at significantly lower costs, with a focus on quality!

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Increase lead-volume

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Share costs

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Pay only per lead

We develop your next campaign so you can handle the marketing yourself. Or let us take care of everything—development and marketing—where you can choose to be a solo player or a team player with other advertisers.

The Power of 3 = 
The key to purchase-ready leads

We've blended a magical potion, consisting of the best from Gamification, Surveys, and Chatbots (The Power of 3), to create the most engaging and purchase-ready leads possible. With this enchanting trio, you can now attract, qualify, and convert leads smarter and better than ever before.

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Motivate your leads with Gamification

Gamification is an innovative and effective method for lead generation that engages consumers in a unique way by incorporating game elements into your marketing campaigns. By using gamification, you can create interactive and entertaining experiences that attract and hold the attention of potential customers.

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Increase conversions with up to 60%

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Make it fun to be a customer

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Get more engaging leads

Pay only per lead, no additional costs.

Lead generation through Gamification

Imagine a world where marketing campaigns are not just boring ads but enchanting adventures filled with excitement and magic! Welcome to gamification—the innovative and captivating method of lead generation that turns consumers into enthusiastic participants. Here’s why gamification is the secret formula for capturing and retaining the attention of potential customers:

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Get more engaged leads

Gamification is like a magical formula that enchants users to stay longer. Our data shows that an average user spends 70-89 seconds on a gamified campaign, much more than traditional ads. This magical engagement gives your brand more time to captivate users and turn them into qualified leads.

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A Wizard's Trick

When it comes to click-through rates, gamification acts like a wizard's trick. Our statistics reveal that gamified campaigns have an average CTR of 30-45%, a magic formula that drives more clicks and interactions than traditional digital ads.

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The worlds Magic Potion

Gamification is not just magic for engagement and click-through rates, but also for lead generation. Data shows that 45-55% of users complete forms within a gamified campaign. This magical completion rate proves that gamification is an effective method for collecting qualified leads, like drinking the world's magic potion and getting instant results.

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Enchanted Users

Users are 50-60% more likely to click on a gamified ad compared to traditional ads. This increased willingness to engage means that gamification can help you reach more potential customers and build a stronger connection, almost as if users are enchanted by your brand.

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Magical Moments

Gamification campaigns deliver results in a magical moment. With higher engagement, click-through rates, and lead completion rates, you can expect to see a significant improvement in your marketing results in no time, like a magic spell.

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A Spellbinding Deal

One of the most appealing aspects of gamification is that it’s much more affordable than you might think. You get a fully functional and effective campaign without worrying about technical details or high costs, a spellbinding deal!

Gamification is the magic wand to success

By integrating gamification into your marketing strategy, you can create magical and effective campaigns that attract and retain consumer attention. The higher click-through and completion rates demonstrate that gamification is not just a trend, but a magic wand for successful lead generation and better marketing results.

Contact us today, and let us help you harness the magical potential of gamification!

Make room for new experiences with Chatbots

Welcome to the digital age, where customer expectations are higher than a television tower and meaningful interactions are the key to success. Say hello to chatbots, your new best friends in lead generation! These little technological marvels are here to revolutionize the way you interact with potential customers.

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Collect leads around the clock

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Personalized experience for every visitor

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Increase engagement and conversions

Pay only per lead, no additional costs.

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Why you should choose Chatbots

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The Virtual Hugging Friend

Imagine having a friend who is always there for you, ready to listen and assist no matter the time of day. That's exactly what a chatbot does! With their lightning-fast response times and ability to tailor conversations based on user input, customers receive a personalized experience every time. It's like having a virtual hugging friend who never sleeps.

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A Feast for the Eyes

Tired of boring forms and uniform buttons? Chatbots bring fun and flair to your lead collection! With visually appealing options, interactive buttons, and smart animations, interacting with your campaign becomes a pure delight. It’s like inviting your customers to a digital party where they actually want to stick around.

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The Digital Entertainer

Did you know that people love interacting with things that are fun and exciting? That’s why chatbots can keep their attention longer than a cat in a sunbeam. With chatbots, engagement is at its peak, users spend more time interacting with your brand, increasing the chances of converting them into leads. It’s like having a digital entertainer that never runs out of tricks.

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Your Own Personal Sherlock Holmes

Chatbots are not just great at chatting; they are also masters of data collection. By recording every interaction and user preference, they provide you with a goldmine of information that helps you qualify leads more precisely. It’s like having your own personal Sherlock Holmes, gathering clues to create the most effective marketing strategies.

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Faster Lead Conversion

When it comes to converting leads, time is crucial. Chatbots are always on guard, ready to answer questions and guide users through the buying journey with a speed that would make even the fastest express delivery envious. Users get immediate assistance, making them more likely to take the next step and become customers. It’s like having a sales assistant who never takes a coffee break.

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Our Custom-Built Chatbot

To top it all off, we’ve developed our own chatbot lead collection platform that takes personalization to a whole new level. With our custom-built chatbot, we can easily and quickly set up an interactive question framework using our super cool drag-and-drop connector system. It’s as simple as building with LEGO, without the risk of stepping on a brick in the middle of the night!

Chatbots are the Future of Lead Generation

Each question and answer is set up with its own logic and tagged based on people's responses. It’s like an intellectual labyrinth where no one ever gets lost. And wait, there’s more! We can easily customize UI elements like backgrounds, fonts, colors, and buttons, ensuring that your chatbot not only answers questions but also looks great while doing it. We also add animations and videos so your chatbot can dance, sing, and charm its way into your customers' hearts.

Purchase-Ready Customers via Surveys: The Funniest Way to Quality Leads

Have you ever thought, 'Who really wants to fill out surveys?' Well, it’s time to rethink that! Surveys are actually a hidden treasure chest of engagement and quality leads and we make them fun. Let’s dive into how surveys can transform your lead generation from dull questionnaires into a celebration of valuable insights and loyal customers.

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Collect leads around the clock

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Provide a personalized experience for every visitor

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Increase engagement and conversions

Pay only per lead, no additional costs.

Why you should choose Surveys

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From Yawn to Wow!

Surveys are like the party everyone actually wants to attend. Why? Because they invite your potential customers to share their thoughts and preferences. When you ask relevant and interesting questions, you engage them in a way that encourages them to invest time in sharing their opinions. It’s like hosting a digital dinner conversation where everyone wants to chime in – and might even ask for a second serving.

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Tailored Temptations

Now that we know what they're after, it’s time to tempt them with tailored information and irresistible offers. If a potential customer has shown a love for unicorns, you’re ready with the perfect unicorn offer! We make sure they’re not only interested but also ready to take the next step toward a purchase.

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It just works

Our survey platform integrates with most systems. CRM, email marketing, the coffee machine, you name it! Integration has never been easier, and you can continue using your favorite tools without interruptions.

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More than just smalltalk

Surveys open a two-way communication channel with your potential customers, creating a sense of value and recognition. When consumers feel heard, their loyalty to your brand increases. It’s like having a digital conversation where everyone leaves with a good feeling, and perhaps a newfound interest in your products.

Your Own Personal Consumer Radar

Surveys are not just a method for collecting data; they are your personal consumer radar. Imagine getting in-depth insights directly from your potential customers about their needs, preferences, and behavior. With these golden nuggets, you can fine-tune your marketing strategies and offers to hit the mark every time. It’s like having a direct line to your customers' minds, of course, in a non-creepy way.

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Precision Like a Sharpshooter

With the collected data, you can segment your leads and deliver personalized messages tailored to their specific needs and interests. Consumers love when communication feels personal, as if you’ve read their minds (again, not in a creepy way). This leads to higher conversion rates and stronger customer relationships. It’s like being a marketing sharpshooter who never misses the target.

Results from
Energy Improvement Survey

Let us give you a glimpse of what some of our surveys have revealed: We launched an engaging energy improvement survey and home improvement survey on Facebook and Instagram.

37% wants to go Spain for their summer holiday!”

“21% is considering investing in new windows!”

“40,49% af energy improvements!”

“Over 30% wants a new greenhouse”

Your Secret Superpower in Lead Generation

By integrating surveys into your lead generation strategy, you can achieve higher engagement, gather valuable insights, and create more qualified leads.

Surveys allow you to better understand your customers' needs and tailor your offers accordingly, resulting in higher conversion rates and stronger customer relationships.

Are we a match made in lead heaven?

We have the experience and know-how to create magical results for a range of industries.

Energy Providers

Let’s light up your lead generation

Boligforbedring

Gør renoveringsdrømme til virkelighed

Ecommerce

We make sure your customers find the shopping cart

Insurance

"We've got you covered—literally"

House & Garden

We make your leads bloom

Health

We ensure your leads are healthy and thriving

Tele
communication

We keep the connection strong and stable

Home
Improvement

Turn renovation dreams into reality

Energy
Improvement

Save on energy and get better leads

Why choose us

The simple answer is that we know what works—and we have 25 years of experience to prove it!

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Unique Creative Approach

Our gamification, chat dialogue, and survey campaigns stand out, especially when combined, delivering impressive results.

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Facebook og Instagram-nerds

We specialize in tailored customer journeys on Facebook and Instagram, delivering the best results by continuously optimizing performance based on data.

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We build through our own platform.

As commercial developers, we've created our own Gamification, Chatbot, and Survey platforms. This allows us to fully customize them according to your specific needs.

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We know what works

With our 25 years of combined experience in lead generation, we know how to help you get the most out of your investment.

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An add-on to your marketing

We're not a replacement for your marketing department or agency. Think of us as a new creative media channel and a sparring partner that supports your other marketing efforts.

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Small team, big availability.

We may not be the biggest, but we're closer to you than most. This means we can go from idea to action in record time, and you can always reach us, even in the evening.

What others are saying

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We just celebrated our 1-year anniversary of working together, and we have been extremely satisfied. Their expertise and creative abilities make all scenarios possible, and they are always open to testing new things. They are always reachable, and every agreement is honored. Most importantly, the quality is top-notch!

Helal, Grøn Elforsyning

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I highly recommend Inboxgame ApS as a lead provider. Throughout our collaboration over the past year, we've purchased over 80,000 leads. If any issues arise, they are always reachable within a short time, which has been crucial for maintaining an effective partnership.

Mike, Northugard

Ready for your next campaign?

How VitaePro Increased Sales and Product Awareness with a Prize Wheel

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The problem

VitaePro wanted to attract new customers in a way that was both fun and effective, while also providing the target audience with greater knowledge and connection to their product and brand.

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The solution

We created a product-specific competition with a prize wheel, where people could win a year's supply of VitaePro. As part of the competition, we highlighted the product’s benefits, giving participants a better understanding of VitaePro.

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The result

The campaign led to an increase in new customers and heightened interest in VitaePro. We gained valuable insights into customer preferences and built stronger relationships. This approach resulted in higher engagement and more sales.

VitaePro

CTR 31%

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The problem

Vesterålen had a dream—to attract more customers through a healthy lifestyle campaign that could capture the attention of health-conscious consumers. But how do you make Omega-3 fun and exciting?

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The solution

We created a quiz! A quiz packed with questions that not only informed but also entertained in a fun way. Participants were challenged with facts about healthy eating and Omega-3 in a manner that made learning feel like play.

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The result

The quiz served as an effective tool to educate participants about the nutritional benefits of Omega-3, while also generating interest and connection to the brand, resulting in new engaged customers.

Vesterålen's

CTR 31%

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The problem

Grøn Elforsyning wanted a campaign aimed at obtaining permissions to contact potential customers with attractive electricity offers.

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The solution

The central element of the campaign was our highly popular memory game, where participants had to flip tiles to find matching pairs.

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The result

The campaign was a great success, resulting in many new customers, increased awareness, engagement, and valuable customer insights, which strengthened Grøn Elforsyning’s position in the market.

Grøn Elforsyning

CTR 31%

API Integrations: Simple, Smart, and Straightforward

Let’s make it easy for you! With our extensive experience in API integrations, you can seamlessly transfer leads to your CRM and ESP systems in real-time. Yes, you read that right, real-time! We ensure everything is set up correctly so your messages reach the right people at the right time.

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A Committed Partner

We might not be the biggest, but we’re closer to you than most other providers, like your neighbor who always has sugar when you run out. Our smaller size means we can act quickly, fast as a ninja in a coffee kitchen!

With over 25 years of experience in the lead generation industry, we've honed our gamification, survey, and chatbot platforms to perfection, making your ideas come to life faster than you can say 'game on.' And if we face a larger project, our network is so robust that even a superhero would be impressed. So fear not, we’ve got your back, no matter how big the challenge!

Frequently asked questions

Here you’ll find the questions we are most frequently asked. Send us an email or book an introductory meeting if you haven’t found the answer you’re looking for.

What is the price per lead?

It depends on several factors. How many leads do you need? What personal data do you want? Do you want qualifying questions? Should it be gender-specific? In other words, no two clients are the same, and the price per lead has multiple parameters. Therefore, it's something we discuss with you once we understand the case.

Do I have to pay if I already have the lead or customer?

No, of course you don’t have to. This is usually handled via API, where you, as the customer, reject all the customers or leads you already have. If you don’t have access to the API and are using our third-party solution, it will be resolved by you reporting weekly how many leads have been accepted. Without reporting, we won’t be able to run campaigns – where we handle media buying – unless payment is made for all leads.

What does it all cost?

It depends on several factors. Is it gamification, chatbot, or survey that you want, or maybe all three? Do you want additional games? It’s cheaper than you think, so feel free to get in touch and we can discuss your case to provide a precise price.

How quickly can you develop a game?

If we have already developed the basic game, which we often have, we can have a draft ready the same day, and it can be live the next day.

Can I create my own games, chatbots or surveys?

No, we handle everything for you. We know what works and what it takes for you to succeed. With us, you get an experienced partner who will help you find the best solution. Is it more expensive? Not at all; we have built our system in a way that allows us to create campaigns quickly.

How quickly can you develop a chatbot?

If we have already developed the basic module, we can, in principle, have a draft ready the same day, and you could be live the following day. It is often the complexity of the questionnaire and the desired responses that is a bit time-consuming. If additional animations and graphics are requested, you should expect a few extra days before we go live.

How quickly can you develop a survey?

We run surveys continuously, so often it’s mostly about integrating your question, which we can have within 12-24 hours. If you want your own custom survey, you should expect anywhere from 2-4 days.

How do you handle GDPR and cookies?

We take GDPR very seriously and ensure that your customers' data is handled with the utmost care and security. To comply with regulations and provide you and your customers with the best experience, we use Cookieinformation as our provider. This means that we effectively manage and protect your customers' personal information and clearly inform them about our use of cookies. Customers must proactively choose to participate in all campaigns with a checkbox for terms and conditions, as well as instructions for withdrawing consent. Data protection is our top priority.

How do we get access to leads?

Most customers send us an API, which means we send leads live to you so they can be processed while they're still fresh. Alternatively, we provide our third-party solution where you can access leads yourself. We are familiar with most systems, and no matter what, we’ll help you all the way to ensure everything works smoothly.

What is the up time?

We pride ourselves on our fantastic uptime of 99.99%, ensuring that our services are always available and running without interruptions. Your operational reliability is our priority.

Hvad koster det per lead?

Det kommer an på flere ting. Hvor mange leads? Hvilke person data vil du have? Ønsker du opkvalificerende spørgsmål? Skal det være kønsrelateret? Sagt med andre ord, ingen kunder er ens og pris per lead har flere parametre. Det er derfor noget vi vender sammen med jer, når vi kender casen.

Skal jeg betale, hvis jeg har lead eller kunden i forvejen?

Nej, det skal du selvfølgelig ikke. Det løses oftest via API, hvor du som kunde afviser alle de kunder og eller leads du har i forvejen. Har du ikke adgang til API og benytter vores tredjeparts løsning, så løses det ved at du ugentligt rapporterer til os, hvor mange leads der er accepteret. Uden rapportering har vi ikke mulighed for at køre kampagner – hvor vi står for medieindkøbet - med mindre der betales for alle leads.

Hvad koster det at få udviklet selv?

Det kommer an på flere faktorer. Er det gamification, chatrobot eller survey, som I ønsker eller måske alle tre? Ønsker I flere spil? Det er billigere end du tror, så tag endelig kontakt og vi drøfter din case, så du får en skarp pris.

Hvor hurtigt kan I udvikle et Spil?

Hvis vi allerede har udviklet grund-spillet, hvilket vi oftest har - så kan vi i princippet have et udkast klar samme dag, og det kan være live dagen efter.

Kan man selv lave spil, chatrobot eller survey?

Nej, vi laver alt for dig, vi ved hvad der virker og hvad der skal til for at du får succes. Hos os får du en erfaren sparringspartner, hvor vi sammen finder den bedste løsning til dig. Er det så dyrere? Nej, slet ikke, vi har bygget systemet således at det er hurtigt for os at bygge kampagner.

Hvor hurtigt kan I udvikle en Chatrobot?

Hvis vi allerede har udviklet grund modulet, så kan vi i princippet have et udkast klar samme dag, og du kan være live dagen efter. Det er oftest kompleksiteten i spørgeramme, samt de retursvar der ønskes, der er lidt tidskrævende. Ønskes yderligere animationer og grafik så skal du, påregne et par dage ekstra før vi er live.

Hvor hurtigt kan I udvikle en Survey?

Vi kører løbende surveys, så oftest handler det mest om at få integreret dit spørgsmål, som vi kan have indenfor 12-24 timer. Ønsker du din helt egen survey, så skal du påregne alt imellem 2-4 dage.

Hvordan håndterer I GDPR og cookies?

Vi tager GDPR meget alvorligt og sikrer, at dine kunders data bliver behandlet med største omhu og sikkerhed. For at overholde reglerne, og give dig og dine kunder den bedste oplevelse bruger vi Cookieinformation som vores leverandør. Dette betyder, at vi effektivt styrer og beskytter dine kunders personlige oplysninger samt informere kunderne klart om vores brug af cookies. Kunderne skal proaktivt vælge at deltage i alle kampagner med et afkrydsningsfelt med tilhørende vilkår og bestemmelser, samt instruktion i tilbagetræk af samtykke. Databeskyttelse er vores højeste prioritet.

Hvordan får vi adgang til leads?

De fleste kunder sender os en API, hvilket betyder vi sender leads live over til jer, så de kan bearbejdes imens de er varme. Alternativt så stiller vi vores tredjeparts løsning til rådighed, hvor I selv kan tilgå leads. Vi kender de fleste systemer og lige meget hvad, vi hjælper dig hele vejen til det spiller.

Hvad er oppe tiden?

Vi er stolte af vores fantastiske oppetid på 99.99%, der sikre at vores tjenester altid er tilgængelige
og kører uden afbrydelser. Din driftssikkerhed er vores prioritet.